Fôrij Granola
Fôrij is an adaptogenic granola company that specializes in creating functional, healthy snacks for everyday consumption. They are currently in supermarkets all around the US, and are looking to expand into the Asian market as well. I took part in developing the brand, website creation, and photography.
↓
Defining the Brand
Ever grown up playing with Legos? Well building a brand is quite similar, and much more fun (sometimes). We started by finding the Lego pieces that made up Fôrij, then put them together in a cohesive style guidelines that would eventually go on to define the entirety of Fôrij’s identity. My role involved me in:
Logo creation
Color & typography exploration
Architecting the style guide
Creative Assets
All photographs in this style guide were taken and edited by me, along with every illustration
Some Goodies
The long, bold-texted graphics below were physical cards that consumers would receive with their order
Marketing &
Publicity
While the production team was cooking granola in the kitchens, I was cooking up marketing material in the labs. I made creative assets for desktop and mobile, spanning the usual Google, Facebook, and Instagram. The types of marketing material I made are as follows:
Email campaigns
Static Facebook / Instagram posts
Static Instagram story posts
Web and LP graphics
Email Campaigns
The three images above are the hero images + content of three separate email campaigns
Post Types
Directly above is an example of a static IG post, while below is an IG story format
Carousels
Here is an example of an Instagram post that consists of a carousel of three items
The Website
This consisted of a mix of informative pages about our granola, as the ingredients were a bit avant garde for its time (people were not used to mushrooms in their granola).
It followed the same pattern as any generic e-commerce B2C website, just with an extensive FAQ page.
Photography
3.. 2.. 1..
All photography was captured and edited by me. The process of scoping out places to shoot and people to model has always been a fun one. Nothing is quite as satisfying as finding an absolute bomb of a photo in your 300+ shots and seeing it put up on the website the next day.
Below are a few of my favorite memories, captured with my humble Canon T6i Rebel and edited in Adobe Lightroom.
